0131 478 2702

Search Engine Optimisation Edinburgh

WellMadeWebsite Offer Search Engine Optimisation Edinburgh & SEO for Web Sites throughout Scotland and the UK.

CALL US ON: 0131 478 2702

Who to Chose for your Search Engine Optimisation Edinburgh & SEO?

Search Engine Optimisation Edinburgh & SEO is both obvious and easy to achieve and really quite difficult. Search Engine Optimisation & SEO depend on three main points:

  1. Do you want Search Engine Optimisation Edinburgh & SEO ?
    Some clients do not need Search Engine Optimisation & SEO. If you have no competition, for instance: if you are the only Primary School in your area, or there is only one of you: for instance, if you are Rolls Royce, then, you probably do not need to worry too much about Search Engine Optimisation Edinburgh & SEO.
  2. Do you have any competition?
    This is similar to the first point except that maybe your competition are so bad at Search Engine Optimisation Edinburgh & SEO that your web design barely needs to do any Search Engine Optimisation Edinburgh & SEO to be top of Google.
  3. Can you be bothered to do the Search Engine Optimisation Edinburgh & SEO work?
    Search Engines are computer programmes that read the text of your web site. If you do not have much text or it is the wrong text, then the Search Engines will not rate your web site.
    But writing  lots of good text takes time and thought AND can be a bit ugly! Why do you think I keep using  the phrase: Search Engine Optimisation Edinburgh & SEO? Because I need to to achieve good Search Engine Optimisation Edinburgh & SEO.

How to achieve good Search Engine Optimisation Edinburgh & SEO?

Honest and to the point text

Google wants to rate your site well. It want to know what your site is about. But, as Google cannot see your site, it can only read your web site therefore you have to use text to tell it what you do. And this has to be honest and accurate.

If you sell Donkeys, then say: ‘We Sell Donkeys’, do not say: ‘ We trade in four legged furry creatures who will be your best friend for life’ because that could be anything.

Know Your Clients – Find Your Keywords

Maybe your clients don’t like to use the word Donkey, maybe they like to say Equus africanus asinus. In whcih case, whether you like to or not you should use the phrase: Equus africanus asinus as well.

This is called finding  your Keywords or Phrases, and you should have a page for Donkeys and a page for Equus Africanus Asinus.

Content is King

But just using  a few keywords or phrase is not enough. You will need to provide useful and informative content on that topic, preferably with a page for each topic.  

Therefore to achieve good Search Engine Optimisation Edinburgh & SEO we will need:

  1. Keywords: Search Engine Optimisation & SEO Keywords & phrases
    The words people will use to find your service
  2. Content: Search Engine Optimisation & SEO Content
    Good content to prove that you can answer the questions people are searching for in Google. 2000-3000 words on each topic is good. With headings and sub heading  that use the keywords.
  3. Additional Content
    Images, video, downloads etc…
    The more information you can provide the more likely you are to be sent traffic.

WellMadeWebsite can guide you through the Search Engine Optimisation Edinburgh & SEO process.  

Why WellMadeWebsite
Web Design Edinburgh?

Over 20 Years of Web Design Experience
I built my first web site for a small bed and breakfast in Edinburgh in 1997. I then went on to work for Edmonds Advertising in Leith. From 1999 to 2007 I built over a hundred web sites for local businesses and developed the company web sites.

Since leaving Edmonds I have built over 120 school and college web sites in Scotland and the UK. I have also built a further 200+ web sites for local and national businesses, charities, artists and individuals. Therefore, we have, over the years, gained a lot of experience in all areas of web design.

So, whether the web design is for a business portfolio to gain enquiries, or web design for direct sales using  e-commerce, we believe WellMadeWebsite has the web design experience to help you make a success of getting online.

Building Web Sites for Other Designers WellMadeWebsite design web sites ourselves but we also work with numerous other designers and agencies to build their clients' web sites. That is because they have come to trust us to give good advice about what is possible and what is the most cost-effective way of building elements of a web site. Consequently, designers come to us because we produce high quality work on time and on budget.

Web Design

We design web sites that work well in search engines and bring visitors to your web site. Our web design edinburgh encourage the reaction you want, whether it is sales, enquiries, or displaying your portfolio and information.


Our ecommerce web design and help new businesses start to sell online. WellMadeWebsite give help and advice to improve sales. We will take you through the process of setting up an e-commerce web site including: payment processing, shipping, terms & conditions etc..

Search Engine SEO

Our web sites are optimised for search engines. Therefore you can ignore the endless emails offering Search Engine Optimisation & SEO Edinburgh and that fib about top positions in search engines. We will offer honest, realistic and achievable advice about SEO.

Hosting & Email

Our web hosting offers fast SSD storage on secure UK hosted servers. The web hosting edinburgh comes with daily backups and malware scanning and is fully PCI-DSS compliant. Email Hosting Edinburgh includes 10GB mailboxes with antispam protection and is Office 365 ready.

Client Reviews:

You can read more of our reviews on Google

Quality of website at a very good price

Tom gave me exactly what I wanted in terms of service, advice and quality of website at a very good price. I couldn't have had better.

Gordon Wilkinson
Wilderness Ventures

Our website is looking great now

Our website is looking great now and Tom was really good at communicating and making the changes we needed. He always responded very quickly and and gave us comprehensive instructions on how to maintain our site - and at a very reasonable cost too. I would recommend his service. (Review written by Bridget Grant: Edinburgh Art Therapy Associates)

Bridget Grant
Edinburgh Art Therapy Associates

Very professional and easy to work with

Tom is very professional and easy to work with - He also gave us lots of good advice about marketing our site. I would really recommend wellmadewebsites.

BestBars London

I would happily recommend Tom to anyone

Tom has reliably built Wordpress websites for me time and time again. He goes out of his way to make sure that me and my clients are happy with every project. I would happily recommend Tom to anyone.

Graham Foster

Consistently reliable and efficient

I have used Tom and wellmadewebsite for 4 years now and have found the service to be second to none. Consistently reliable and efficient, I also fine Tom a real pleasure to work with. He has built me 3 excellent websites so far and I will continue to rely on him in the future.

Alison Auldjo

I am so pleased with the website

I am so pleased with the website that Tom created for me for my batik art. He really understood what I was looking for in terms of appearance and functionality which has resulted in a very professional website. He was also extremely helpful especially on the technical side which I really appreciated. Tom was recommended to me and I in turn would have no hesitation in recommending him to others. In fact I have been spreading the word already!

Diane Mylchreest
DM Batik Art

Couldn’t recommend WellMadeWebsite highly enough

Couldn't recommend WellMadeWebsite highly enough. We are utterly thrilled with the site they built for our company, and so grateful for their ongoing support. Always responsive and helpful, they created something that was simultaneously highly professional and very easy for us to use. Everything is tailored to the client's particular level of literacy, and the product delivered is exactly as briefed. They are also, as an added bonus, a delight to work with!

Megan Lynch
Whistlejacket Marketing

Totally love his services and the website

Tom is intelligent guy and finished my website in 1 week with the perfect design I was looking for! He is very patience and teach me how to maintain the website in the future! Totally love his services and the website! Well done Tom!

Yujia Cheng
Kami Hair

Provided a great service

Tom provided a great service - he explained the pros and cons of the different options where i had them and dealt with problems quickly as they came up. Would highly recommend to anyone looking to build their web presence

Donald Rae

Excellent service. Very helpful, sensible approach.

Excellent service. Very helpful, sensible approach.

Frank Mill
Computer Aided Engineering

Could not be happier with the finished product

Tom created my website for my new business, could not be happier with the finished product. As a new business, value for money was key and Tom has created me an excellent website for a very reasonable price. Good communication throughout the set up period. Never felt rushed at any stage as at some points it took me days to get back to Tom with answers, excellent to work with and would recommend to anyone needing a brilliant website. Very happy customer.

Craig Fusco

A delight to work with

Tom designed our website and has hosted our e-mail service for the last 10 years. Always most helpful and sorts out any problems quickly and efficiently. A delight to work with and would highly recommend him

John Edwards

An outstanding job redesigning our website.

Tom has done an outstanding job completely redesigning our website. We are extremely pleased with the service and ultimately with the results we have received from Tom. From day one, he was fully engaged, very proactive and responsive to all the changes we were asking, and nothing was too much trouble. He provides a very professional, user-friendly and cost competitive service. We will be recommending Tom and WellMadeWebsite to all our business colleagues and friends. Great job!

I would recommend WellMade to anyone

Tom is always on hand to respond to your requirements and I have always found him to be approachable, responsive and innovative. I would recommend WellMade to anyone.

Sam Shortt
Sam Shortt Consulting

We would highly recommend WellMadeWebsite!

Tom has provided excellent and consistently reliable service since our first contact. He is a very easy person to deal with and always willing to listen to your ideas to provide a tailored service.
Tom is always prompt to respond to any queries we have and is very helpful in providing advice when necessary.
We would highly recommend WellMadeWebsite!

Andrea Smith
Duncan Smith Dental

Technical knowledge and SEO skills are excellent

If you are looking for Web Design Edinburgh seriously consider using Wellmade Website!

I have been working with Tom and Wellmade Website for about 9 years. His knowledge and expertise has been of great benefit to myself and my business. His technical knowledge and SEO skills are excellent. He is very easy to work with and always delivers on time and on budget. A great guy with a very well respected web design business.

Gregory Cooper,
Fizz Designs

Great value for money!

If you are looking for a personal and highly professional touch in Website design, then our friend Tom Fraser is the guy for you ~ WellMadeWebsites build websites that are easy to find in search engines, fast to download, easy to use, simple to maintain and great value for money!

Franco Galgani,
Southside Guest House Edinburgh

We have a new website that we are truly proud of

Cannot recommend enough! When our old website disappeared Tom guided us through, step by step and explained everything so well that we have a new website that we are truly proud of. Excellant service and value for money. If you need a new website Tom is your man!!

Sadie Walker

Great experience

Great experience! Everything was easy and well explained, and fast! Really made my life easier!

The Method

Great service, quick delivery

Great service, quick delivery. Website went live last week and we've just asked Tom if we can help us with our other company's website.

Stuart Milne,
The Language Room

Very straighforward and sensible approach

Tom takes a very straighforward and sensible approach and doesn't try to confuse with jargon and smart words. He asks the client what they wish to achieve, and doesn't build a website just for the sake of it. He's also very patient when answering mundane queries from 'non-techies'...

Sally Masterson
Marketing Agency

I wouldn’t hesitate in recommending WellMadeWebsite

WellMadeWebsite provided me with all the assistance i needed to enable me to operate my website, with the help and support from Tom i now feel confident enough to make any changes that are necessary. I wouldn't hesitate in recommending WellMadeWebsite, thanks for your help Tom.

Leslie Muldoon
Dunwalkin Driving School

I’m a very satisfied customer

Seems like a genuine guy, tried hard to go a good job, delivered in timely fashion with great attention. I'm a very satisfied customer.

Paul Stafford Cook
Cook Driver Training

Clients constantly compliment us on our website

From the inception of building our fabulous website he has been a great asset to our Beauty Business. Clients constantly compliment us on our website and ask us who designed it. We are hard task masters with a "disease to please" and we needed a website that would send out this message and Tom delivered in spades! We can't thank him enough for his expertise and patience in putting up with all our demands! Thanks Tom from all at Edinburgh Beauty Quarter!

Angela Burnett
Edinburgh Beauty Quarter

The Web Design Process:

What we will need to create the Best Web Site For You:

Domain Name

Firstly, Domain Names:

Do you have a domain name? Have you thought of a domain name you would like. Does it include ‘keywords’, words that people looking  for your service might enter into Google to find your sort of business?

Domain names are not bought, they are in fact 'registered' (rented). Normally they are paid for by the year.

WellMadeWebsite can register domain names Edinburgh for you – we will need your full contact details to put the domain name in your name.


Secondly, Web Hosting:

If you already have a web site then it is likely that you already have Web Hosting Edinburgh.

Web hosting  is where your website files are served to the internet. Your domain name is directed to your web site hosting.

Hosting also includes services like: email accounts, anti-spam services, web site malware scanning, SSL certificates and daily backups of your site.

WellMadeWebsite can organise your web hosting for you.


Thirdly, Web Design:

Once we have these first two arranged we can start working on the elements and style of your Web Design Edinburgh. For instance, what is the aim of the site: do you want gain enquiries, to sell items, to display information or to attract membership? All of these are possible and much more besides.

Style-wise: we find your logo will often be a good starting point for colours. But who is your site aimed at? What is the feel of the web site? What other web sites do you like the look of, and why?


Finally, Content:

Good content helps search engines find your web site and is key to Search Engine Optimisation.

What pages will you want? Maybe: Home, About, Services - with sub pages, Reviews, Gallery, Contact.

We will need to know the names of your products and services and have good informative text to go with each.

Images are vital to good search results, consequently we will need good, relevant, high quality  images.

Call Now On:

Lets Get Started On Your Web Site!


16 Roseneath Terrace,
Edinburgh EH9 1JN

Tel: 0131 478 2702

Your Edinburgh-based web designers

WellMadeWebsite’s web design business is based in Marchmont, Edinburgh, Scotland. We have been designing and building web sites since 2007 and have, therefore, gathered a lot of experience in web design over the years.

Consequently, we hope that you will consider us as for all your web design Edinburgh.

Contact WellMadeWebsite Web Design Edinburgh

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